The Animals Observatory
The Animals Observatory is the result of a love at ﬁrst sight scenario between two people, Laia Aguilar and Jan Andreu. Having been a long-time admirer of Laia Aguilar’s work during her time as creative director for Bobo Choses, Jan Andreu proposed they join forces to found a new fashion brand for children. Jan Andreu has proved his incredible talent for business time and time again over the course of his career but The Animals Observatory project represents the realization of one of his dreams as an entrepreneur, and particularly as a parent. Laia Aguilar was the perfect choice of partner to make that dream a reality. She sees children’s fashion as an artistic tool through which she can express her own extraordinary world.
Laia Aguilar's new Spring/Summer 2020 collection has been inspired by the 80's - those souvenirs and the iconic postcards from childhood summer vacations, a throwback to the surrealistic and sometimes bizarre memories as a tourist. Additionally, she has taken as inspiration, Sonia Delaunay chromatic artwork, the infinite color combination of butterflies, David Hockney and Steve McQueen self-sense of fashion, or Louise Bourgeois embroidery works. Besides Laia's staple choices of fabric – cotton jersey, fleece, towelling, percale and denim, due to its versatility, she has incorporated voile with a personalized foil, an exclusive jacquard and a fresh chambray, not to mention the combination of cotton and silk.