We decided to make sneakers, because this product is a symbol for our generation and our era. It's also a product that crystallizes the major issues of globalization through its production, dissemination, and usage.
Refusing to choose between design and social responsibility
Making shoes differently was us saying that everything had to be redone from scratch, that nothing was to be taken for granted. And it started happening: food, cars, consumer products in general are changing their production methods.