Since 2005, VEJA has been producing sneakers differently with a positive impact at every stage of production.

VEJA means "look" in Brazilian, look beyond the sneakers, look at how they are made.the organic cotton used by VEJA is produced by farmers' associations in Brazil and Peru who cultivate it with respect for people and the environment. The rubber is purchased directly from cooperatives, formed by several families of rubber harvesters in the Amazon. Thanks to these harvests, the areas surrounding the houses of the seringueiros are protected.